Beatflyer / 2021–26

Music-powered visuals for promoters and producers who would otherwise post a still from Canva, redesigned each time the technology moved.

My part
Founder, as a side project combining design, coding and motion graphics: everything from the opportunity to distribution, alone.
What shipped
Web app since 2021, the same editor on phones, and a native macOS app focused on AI. Hundreds of videos a day, for DJs, producers and labels, from Todd Terry to BBE Music.
Type into the form and the flyer moves to the music.

The evolution

Visuals that move in time with the music by default, with no keyframes to set. For this audience the music is the point, so the motion comes from it and the first result is already animated; the Advanced tab and the timeline are there for the few who want more control. That idea has stayed the same. What changed, four times, is where the customer starts, and what to remove next came from the customers: frequent surveys, and a design partners group, a selection of customers who see and shape things first.

Beatflyer’s import screen
2021: import layers from Canva, Photoshop, Figma or Sketch, and they move to the music.
The Beatflyer layer editor, with effects and the track’s waveform
2022: design inside Beatflyer, with effects that react to the track.
A grid of animated flyer templates
2023: templates turn the canvas into a form, because the customer isn’t a designer.
2025: start from a sentence.
Layout and background come back as real layers, so the date can still change.
The Beatflyer start screen on a phone
The same editor on a phone, where promoters publish.

Every channel was an experiment. AppSumo’s lifetime deals and the Instagram ads paid for themselves in what they revealed about use cases and places as much as in revenue: BBE Music uses Beatflyer for Spotify Canvas, a format it was never designed for and customers found on their own.

The Mac app

The most recent version, in 2026, is the Mac app: describe, generate, edit, record. AI models are getting better at designing, and the other ways in are becoming the long way round. AI made it possible to port the code. Deciding what to port, and how each part should become a native control, was still up to me. Four versions had added feature after feature, when the best products do a few things well. This one does one.

The Beatflyer Mac app
The Mac app, 2026.